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1944 South Street has been available for sale or lease for quite some time, and it appears that the owners have finally found a taker. This beautiful building has held a gallery in its commercial space for years, though the hours were varied and the gallery seemed to come and go and come back again over time. Now, according to signs recently posted in the windows, Philly Cupcake (The Cupcakery Boutique) will be taking over this space.

The space

The signs

Philly Cupcake already has a location at 12th & Chestnut, and is also involved in Philly Chocolate, at Walnut & Juniper. Apparently, these businesses are successful to the point that expansion seems like the way to go. While we’re excited about the prospect of a new retail business on South Street West, we’re a little skeptical as to whether this business will find the market it’s looking for.

With Pamcakes just a couple of blocks to the north, and coffee shops within two blocks in every other direction, we wonder whether this business will get much traction. Perhaps, if they play up the chocolate angle, and carry plenty of product from Philly Chocolate, they might entice some more customers, but even that seems like a stretch. You may remember, a candy and pastry shop opened and closed within a year or two at 21st & Pine, though this would represent a better location.

Another angle

What do people think? Is this the right business for this location, or will they struggle? Are cupcakes a trend or here to stay? Are we the only ones who wish this place was open now, so we could get some Bassett’s ice cream on this absurdly hot day?

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COMMENTS
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Posted in Graduate Hospital | Tagged , , , , | 12 Comments
  • qguy

    Mmmm… Bassett’s ice creammm… drool…

  • cinquecento

    I am a big fan of this place, both for its opening on a dreary block of east Chestnut and for its delicious cupcakes. I will definitely drop by.

    Is Betty’s cupcakes still at 24th and grays ferry?

  • Megn

    I live in the neighborhood and I like this idea, Betty’s is ‘eh’ just so so, it would be great if they sold sccops of ice cream – why don’t we have a legit ice cream shop/water ice place on this end of South Street?!

  • Jersey1789

    These are the BEST cupcakes in Philly…customers will come!

  • EricClayWarner

    Coffee shops and cupcakes are none of the same. I see this doing quite well! 

  • Bslayne

    How long before this cupcake trend is over?

  • Phillycb

    As someone who sits on that stoop waiting for the bus every morning, I’m already feeling the battle brewing with my sweet tooth.

  • veggie

     who cares? if their business is doing well enough to open another shop, why not? they are just small cakes… people have been eating them for years and years and years. same with donuts. and ice cream. americans like sweets, end of story.

  • Chriscolondesigns

    Do you hear this!!!!!! We have haters and lovers of Philly Cupcake weighing in opinions. Of course they will be a hit! People can’t stop talking about it. I love what Philly cupcake has done so far and this will be another smash hit.

  • FitzWitz

    With all the kids in the neighborhood, I think this will be a hit. I hope they add cute benches and cafe tables. Hopefully the assholes who live across the street who ruined Pub and Kitchen’s cafe won’t ruin this. I do feel Pamcakes are way better than Philly cupcakes.

  • http://www.philadelphiaspeaks.com/forum/center-city/22238-what-happened-naked-chocolate-cafe-2.html#post560581 What happened with the Naked Chocolate Cafe? – Page 2

    [...] soon, but I can't find the Facebook post and their Facebook page hasn't been updated since Sandy: Progress is Progress: Cupcake Place Coming to South Street West | NakedPhilly Graphic Designer, Social Media Consultant. Twitter: @Sdlaugh Reply With Quote [...]

  • http://nakedphilly.com/graduate-hospital/philly-cupcake-arrives-on-south-street-west/ Philly Cupcake Arrives on South Street West | NakedPhilly

    [...] & Walnut, in the space that formerly contained Naked Chocolate Cafe. And about six months ago, we first told you about about plans for a second Philly Cupcake location at 1944 South St., a handsome but underused space that previously contained a rarely-open gallery. Last [...]

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