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Last night, in a presentation to the South Street West Business Association, a representative from Universal Companies finally presented a proposal for the future of the Royal Theater. The proposal, in case you’re wondering, is totally insane. Universal intends to tear down the rear section of the theater and replace it with six or seven market-rate houses, with fourteen parking spaces onsite. The facade of the theater will be preserved, along with the first 25-30 feet of the building closest to South St, which could be used for retail, meeting spaces, offices, and community spaces. In addition, Universal will build new structures at 1520-22 South St., and 1536 South St., currently empty lots, with retail on the first floors and apartments upstairs.

At the meeting, the representative reiterated approximately one million times the plan is not final, that this is just a proposal, and that they are not yet set on any aspect of the plan. Wethinks the lady dost protest too much- this plan sounds a little too carefully conceived to be just a preliminary idea. Despite the fact that everyone wants an entertainment venue, Universal doesn’t see that as an option at this point. The representative cited a number of reasons, blaming the tough times, difficulty getting financing, the changing neighborhood, parking issues, finances, challenges in leasing commercial space, viability issues, finances, the dynamic on Kater St., and finances.

The group at the meeting was mostly, as you might guess, perturbed by this totally horrible plan. One member asked whether Universal had done any research to show that a theater or movie theater was not viable, but the rep was not sure. Another person asked whether Universal would consider donating the property to an organization with financing in place to use it as an entertainment venue, and the rep said she would make that suggestion to higher ups (Yeah, ok). Another participant suggested that Universal sell off a handful of its numerous vacant lots to finance the renovation, but the response was “it’s just the timing.” She implied that just because lots are undeveloped doesn’t mean that they don’t have a plan for them. Our take: If you’re upset about a vacant or dilapidated lot owned by Universal, just give them ten years or so and they’ll be sure to put together an abominable plan for it. Trust us.

A few developers at the meeting suggested that Universal would, in fact, be able to procure financing and easily rent the full space of the theater to a retail tenant, due to the fact that it offers about 11K-22K sqft. of space, roughly ten to twenty times the available space of other spots on South St. One suggested renting the downstairs to a retail tenant and doing performing arts upstairs. When another suggested a supermarket, the Universal rep responded “Oh hell no we don’t want the Royal Theater to be a Supermarket!”

Unmentioned in the meeting was the fact that Universal’s plan is nearly impossible to enact, at least within any sort of reasonable budget. We admit that we don’t know much about structural engineering, but it seems like it would be awfully difficult to shear off a section of a building and expect the rest of the structure to remain in place. If we’re not mistaken, removing a large portion of the back of the building would make it necessary to take down the entire building. While it may be possible to maintain the facade, it will be extremely complicated and costly to hold it in place. And correct us if we’re wrong, but doesn’t the historic designation for the building prevent Universal from taking any of it down?

So there you have it, folks. Kenny Gamble’s long-awaited plan for the Royal Theater involves tearing most of it down to build a parking lot and market-rate housing, the sale of which could fund the renovation of the front of the building. Ten years after purchasing the building for $250K, Universal has come to us and said that the time isn’t right and the money isn’t there to do justice to the Royal Theater- all the while claiming that they have been maintaining it appropriately in the interim. While it’s true that the building suffered greatly during the decades it was owned by Michael Singer, we find it hard to believe that Universal did much aside from what was absolutely necessary to prevent the building from collapsing over the past ten years. Furthermore, we find it egregious that Universal claims that they can’t make an entertainment or commercial use work in the space because of money issues, but would be able to maintain a community space on South St. that would generate little to no cash flow.

Universal claims they understand the dynamics of the community. They say they want to figure out what would work best for everyone, and to that end are willing to have a dialogue, hold focus groups etc. They say they understand the value of the Royal. We say they understand the value of dollars. Building seven homes on the lot in back of the Royal with parking would net Universal a decent profit, and that appears to be priority number one. We think there’s a reason that Universal doesn’t know what it wants to do with the front of the Royal- because they don’t really care what happens to it.

We know that the Royal Theater, if kept intact, could house one or two anchor tenants that would fundamentally change the dynamic on South St. West. We’ve spoken to countless neighbors and business owners who dream about a vibrant Royal site, rather than an eyesore of a shell, surrounded by vacant lots and fronted by one of the worst stretches of sidewalk on South St. The Royal Theater is one of, if not the most important parcel in the neighborhood both because of its history and its future potential.

What a shame it would be to allow Universal Properties to destroy both, just to make a buck. Please Mr. Gamble, for everyone’s sake, sell that building! And while you’re at it, sell the three lots next to it and the two lots across the street, too. Do us this favor and we might even name South Street after you too. Gamble Lane has a nice ring to it, don’t you think?

Will South St. someday be Gamble Lane? Totally up to him.

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COMMENTS
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Posted in Graduate Hospital | Tagged , , , , | 18 Comments
  • http://www.philadelphiaspeaks.com/forum/southwest-center-city/23105-royal-theater-royal-mess-thanks-kenny-gamble-universal-properties-3.html#post383865 The Royal Theater–A Royal Mess thanks to Kenny Gamble and Universal Properties

    [...] write up of the meeting: Universal to Royally Screw up the Royal | NakedPhilly Reply With Quote + Reply to [...]

  • barryg

    Just to make a buck? Are your investments not made to make a buck? Would OCF be willing to put in an entertainment venue there? The business model is a little different than a coffeeshop.

  • http://philadelphia2050.blogspot.com/ S M Stofka

    Yeah, but this post shows the difference between the OCF way of doing things and the Universal way of doing things. J in Men in Black summed it up best: Universal is “old and busted” while OCF is “the new hotness”.

  • gardenweasel

    That’s a strange part of the article to focus on.  I’m more concerned with Universal’s hastily thrown together proposal, interestingly timed right after a lot of people started publicly holding their feet to the fire again.  I’m concerned with their history of demolition by neglect, and how they think they can make everything right by merely preserving the facade of this historic building.

    It’s too little, too late, and they should be releasing the property to someone with the resources to get something accomplished after Universal’s demonstrated unwillingness to do so for almost a decade.

  • http://atmediadesign.com Tyler Westnedge

    This post is pretty ridiculous… It’s one thing to state the facts, and it’s another to state your opinion.  The first two paragraphs pretty much summed it up, there was really no need to talk to yourself for the rest of the post. 

    Anyways… I kind of like this idea.  There is already a music/entertainment venue about a block away, Tritone, plus the TLA a little further down on South street.  Investors want to invest their money into projects that they will see a return on their investment, pretty much common sense.  It looks like Universal is trying to please both investors and the neighborhood, which is more then your average developer.  If they would of sold this, or sell it in the future to a developer, I could guarantee the whole Royal Theater would be ripped down.

    I like the idea because it is sustainable.  A music/entertainment venue is not sustainable.  So why would Universal and other investors pour millions of dollars into a project that would probably go out of business.  Imagine the lofts or commercial spaces they could build inside it, they would be amazing.

    In their model you have more people moving into the neighborhood, more unique commercial spaces, and more money being spent in the neighborhood, while retaining some of the history.  Sounds like a win win for everyone.  Yes there is a lot of history in the Royal Theater, but let’s face you cannot bring back the past.

    I do agree the plan needs some work, but there’s no reason to have a stick up your ass about it.

  • Anonymous

    The largest retail space for the suggested plan would be 1100 square feet.

  • John Andrew Gallery

    The property is listed on the Philadelphia Register and therefore the Historical Commission’s approval would be needed for demolition of the Royal Theater. 

  • bradical

    Universal has done a lot to improve this entire area and the inhabitants education health etc so I post this with admiration for what they have accomplished. However this plan is half-baked, and goes against any semblance of thoughtful urban planning. Regardless of city mandates for parking, this property is not a vacant lot and the costs of demolition indicate that they feel the ROI on housing > pure retail/commercial. I would beg to differ given the various incentives available both in City Hall, as well as for Historic Preservation, and Arts Education.

    In addition, given the backgrounds of Gamble etc you would think that a Entertainment Venue would be a no-brainier, esp in a historic building. The facts are that Universal is taking the easy route, and blaming the economy et al for the necessity of such path. Universal accomplished so much going against the grain and not taking the easy route as a supposed developer (more community organizer). To see them present this plan today for such a keystone section of the hood is a bit unbelievable. I would expect more vocal protests from such an active community. Hopefully this post is just the beginning. (PS - @twestnedge:disqus a blog is commonly started to voice the bloggers personal opinions?)

  • thegreengrass

    Something’s definitely not right with their argument that entertainment wouldn’t work. We’ve got people wanting to redevelop the Spaghetti Warehouse on Spring Garden into a venue, and someone wants to build a new House of Blues or something on Delaware Ave at the other end of Spring Garden. If those people didn’t think venues work, why would there be all the interest in doing it? And here, you don’t even have to convince people to go to a no-man’s land to get to it. Makes no sense to me.

  • bp

    I like it when OCF reports the news here and keeps their personal opinion out of it.  You’ll keep more readers that way IMO.

  • Bob

    Don’t worry, these plans have been floating around for a few years already with no action taken yet.  It will likely sit for another 15 years unless someone forces them to do something about it.

  • http://nakedphilly.com/brewerytown/newsflash-developer-wants-to-tear-down-old-buildings-in-francisville-community-says-no-way/ Newsflash! Developer wants to tear down old buildings in Francisville, community says “No Way!” | NakedPhilly

    [...] a historic value often pit the wishes of the community at odds with the wishes of developers. As we mentioned last week, a similar battle could soon take place over the Royal Theater in the Graduate Hospital [...]

  • Pd

    This is a blog, not a newspaper.

  • http://nakedphilly.com/graduate-hospital/whats-going-on-at-17th-and-carpenter-sts/ What’s Going on at 17th and Carpenter Sts.? | NakedPhilly

    [...] development rights twice before is one of the finalists to develop this land. On the plus side, there’s no historic cinema on the lot. Western side of the street, looking south. One lonely building sits on the [...]

  • http://twitter.com/brianbrews Brian Marsh

    Meanwhile along the Delaware, lots of excitement is building about Philly Fringe & Philly Live Arts moving into a former pump station for 2500SF of offices and a ~4000SF theatre space.  Ummm, talk about lost opportunity along South St. Somebody get a clue. http://bit.ly/qg9d1y

  • http://nakedphilly.com/graduate-hospital/wishes-do-come-true-the-royal-theater-looks-ready-to-collapse/ Wishes Do Come True: The Royal Theater Looks Ready to Collapse | NakedPhilly

    [...] June, we detailed a proposal from Universal Companies to tear the rear off the historic Royal Theater for the purpose of [...]

  • http://nakedphilly.com/graduate-hospital/update-on-the-royal-theater/ Update on the Royal Theater | NakedPhilly

    [...] this partial demo permit a sign that Universal was really planning to go through with their proposal to tear off the back of the building and build market-rate housing and parking? Was it part of some other idea that we never heard [...]

  • http://www.phillyhistory.org/blog/index.php/2013/01/what-deserves-preservation-awards-hint-its-not-about-buildings-its-about-community/ What Deserves Preservation Awards? [Hint: It’s not about buildings, it’s about community.]

    [...] the Alliance puts the Royal Theater on its “Endangered Properties List” as the owner considers demolition and then, last year, possible sale.How long is the statute of limitations on wishful thinking? If [...]

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